This privacy policy sets out how Canoe Trail uses and protects any information that you give Canoe Trail when you use this website.

Canoe Trail is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Canoe Trail may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • Name and payment details
  • Contact information including email address
  • Demographic information such as postcode, preferences, and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To process your order and obtain payment
  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data aggregation, analytics, and profile creation

We may analyse your browsing behaviour to draw inferences and create profiles about your personal preferences and behaviours. We may then use such information for the purposes described below;

Behavioural advertising and cross-platform targeting

(a) Served by us

We may use your information (including profile data) to serve you with advertising, which is relevant to you, on our websites and the websites of third parties.

(b) Served by third parties on our websites

Advertisers or other third parties using our website may also engage in behavioural advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.

(c) Served by third parties on third party websites

We may provide your personal information (including profile data) to third parties who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third party websites.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Further information on Our Data Protection Policy, GDPR and Confidentiality

Data Protection GDPR Canoe Trail

We love talking to you about Canoe Trail Activities and Services as well as wider information about adventures and paddling, but from 2018 we needed your consent to do so.

By clicking Stay in Touch you will stay a part of the movement helping to inspire, unite and empower communities to get outdoors, enjoy fresh air miles as well as protect rivers, beaches and wildlife.

We’ll keep you up to date with all the latest Canoe Trail news, offers and outdoor activities alongside opportunities to relax in the great outdoors. 

By clicking on the 'Stay in Touch' button, you are indicating that you have read, understood, and agree to the Canoe Trail Privacy Policy.

Canoe Trail Privacy Policy

We are committed to protecting your personal information and being transparent about what we do with it, no matter how you interact with us. That’s whether you come and paddle with us, register for one of our newsletters or simply want to follow what we are about.  We are at our heart a paddling (canoe, kayak and SUP) and outdoor activities company sharing our passion for the great outdoors.

We are committed to using your personal information in accordance with our responsibilities. We are required to provide you with the information in this Privacy Notice under applicable law which includes:


  • the Data Protection Act 1998, which will be replaced by the General Data Protection Regulation (EU) 2016/679 from 25 May 2018
  • the Privacy and Electronic Communications (EC Directive) Regulations 2003.

We won’t do anything with your information you wouldn’t reasonably expect and certainly wont share it with any third parties. On occasion we may run specific promotions such as competitions with our trusted suppliers and in these specific instances your contact details may be shared between both companies. This will be made explicit in the competition rules.

In this policy references to Canoe Trail, or to ‘we’ or ‘us’ are to Canoe Trail Ltd which is a registered Company 05410576 in England and Wales with a registered address in our home town in leafy Bedfordshire :

Canoe Trail Ltd

63-65 High Street



MK43 8SG

This Privacy Notice, together with our website terms and conditions, tells you about how we collect, use and protect your personal information.

If you have any queries about our Privacy Notice, please get in touch with us:

  • by telephone: 01234 825499
  • or by email This email address is being protected from spambots. You need JavaScript enabled to view it.
  • or by post: The Directors, Canoe Trail Ltd, 63-65 High Street, Stagsden, Bedford MK43 8SG

Confidentiality Statement

It is extremely important that the Staff, subcontractors and volunteers maintain complete confidentiality about all client details that are made aware to them during programmes and courses. Staff need to recognise that for both tourism clients, young people and partners that we work with then they may be party to sensitive and confidential information such as fears, medical information and information about their personal lives.

Staff have a duty of care and moral obligation to keep all such information confidential. Any such confidential information about the customers and participants of the Company must not be share verbally, in writing, on social media or any other platform or method.

Failure to adhere to the Confidentiality terms and conditions may result in disciplinary action against a staff member including a written warning or termination of the contact.

How and when we collect information about you?


When you directly give us information – We may collect and store information about you when you interact with us.


Examples of this are:


  • When you register for one of our newsletters (monthly maximum) about life paddling and in the great outdoors and containing offers about paddling, trips and equipment
  • When you make a booking with us and provide information relating to your booking
  • When you opt to receive future offers and news
  • To join one of our river clean up activities or other paddling events
  • When you provide permission to other organisations to share it with us (including Facebook or Twitter)
  • When we collect it as you use our websites or apps
  • Via trusted partners
  • At events, competitions and other activities
  • From publicly available sources (where possible) to keep your information up to date (e.g. the Post Office’s National Change of Address database)

When you interact with us on social media platforms such as Facebook, Instagram, Twitter or LinkedIn we may also obtain some personal information about you. The information we receive will depend on the privacy preferences you have set on each platform.

We combine the information from these sources with the information you provide to us directly.

When providing permission for third party organisations to share your data you should check their Privacy Policies carefully to understand fully how they will process your data.

We will use your personal information for the following purposes

  •  Processing Your Orders for Activities– We will process personal information you provide in order to administer a one off booking and do have ongoing access to your banking information which is protected and encrypted by our payment gateway.
  • Responding to a request-  If you contact us with a query, we may use your personal information to provide you with a response.
  • Volunteering, events and community projects – We will process your details for the use of contacting you about volunteering, events or community projects that you are involved or are interested in taking part in. In the future, we may also contact you to see if you would like to take part again. If you have taken part as a volunteer, have run an event or have run a community project, we also may contact you for fundraising and marketing purposes in line with this Privacy Notice.  
  • Direct marketing – We will only send you marketing information by email or SMS if you have given us specific consent to do so. If you withdraw your consent and then subsequently opt in to receive marketing information again, then your preferences may be updated.  if you do not want to be contacted for marketing or fundraising purposes you can opt out at any time by contacting us:
    • by telephone: 07934 861692
    • or by email: This email address is being protected from spambots. You need JavaScript enabled to view it.  
    • or by post to The Directors, Canoe Trail Ltd, 63-65 High Street, Canoe Trail Ltd
  • Monitoring and Evaluating – We may use your information in order to improve current and future delivery of our activities and services.
  • Transactional purposes – We will need to use your personal information in order to process your activity booking or services.
  • Providing and developing our website – We may use your personal information to help provide you with access to our website, personalise your experience, and improve and develop it further.
  • Administration – We may use your personal information to record and deal with a complaint, to record a request not to receive further marketing information, and for other essential, internal record keeping purposes.
  • Prevention of crime – We may process your personal information to prevent crime and to keep our people and the public safe.
  • Protecting your vital interests – We may process your personal information where we reasonably think that there is a risk of serious harm or abuse to you or someone else.
  • Market research and surveys – We may invite you to participate in surveys or market research to help us improve our website, services and strategic development. Participation is always voluntary and no individuals will be identified as a result of this research, unless you consent to us publishing your feedback.
  • Legal, regulatory and tax compliance – Where required we are subject to a legal obligation, we may process your personal information to fulfil that obligation,  to develop our products, services, systems and relationships with you. When we are legally required to hold certain personal information to fulfil statutory obligations
  • Profiling and analysis – We may occasionally, and for the purposes of understanding our customer base better, use your personal information to conduct profiling of our customers. This will help us to target communications in a more focused, efficient and cost-effective way, You can object to such use of your personal information for profiling at any time by contacting us at the details set out at the end of this Privacy Notice.

Our profiling and analysis activities can be broken into several categories:

  1. Data matching – We may combine the personal information you have given us with data obtained from external sources, such as the Office for National Statistics, to infer the likely social, demographic and financial characteristics, so we can tailor our communications, marketing and services to better meet your needs or the needs of others like you based on the insight we gain from the profile we build. We will not use the results of this data matching activity in a way that intrudes on your privacy or your previously expressed privacy preferences.
  2. Segmenting – We conduct analysis of customers by group, post code or particular area where they may be based. This is to ensure that marketing or mailings are sent to those who will be most interested or likely to respond. This type of activity is not aimed at identifying specific individuals to target, but rather many individuals who may fall within a certain segment of supporters.

Who do we share your information with

We will only use your information for the purposes for which it was obtained. We will not, under any circumstances, sell or share your personal information with any third party for their own purposes, and you will not receive marketing from any other companies, charities or other organisations as a result of giving your details to us.

We will only share your data for the following purposes

Third party suppliers: We may need to share your information with data hosting providers or service providers who help us to deliver our services, projects, or events. These providers will only act under our instruction and are subject to pre-contract scrutiny and contractual obligations containing strict data protection clauses.

Where legally required: We will comply with requests where disclosure is required by law, for example, we may disclose your personal information to the government for tax investigation purposes, or to law enforcement agencies for the prevention and detection of crime. We may also share your information with the emergency services if we reasonably think there is a risk of serious harm or abuse to you or someone else.

We always aim to ensure that personal information is only used by those third parties for lawful purposes in accordance with this Privacy Notice.

What information do we collect

We collect various personal information such as name, postal address, telephone number, email address, information about your interests and hobbies and in particular special requirements for your booking

We collect this information only in connection with specific activities, such as newsletter requests, activity bookings and purchases, feedback, competition entries.

The information is either needed to fulfil your request or to enable us to provide you with a more personalised service. You don’t have to disclose any of this information to browse our website. However, if you choose to withhold requested information, we may not be able to provide you with certain services.

Data protection law recognises that certain types of personal information are more sensitive. This is known as ‘sensitive’ or ‘special category’ personal information and covers information revealing racial or ethnic origin, religious or philosophical beliefs and political opinions, trade union membership, genetic or biometric data, information concerning health or data concerning a person’s sex life or sexual orientation.

We do not intend to collect any Sensitive information other than health/medical  information pertaining to your activity booking and also dietary requirements for food based programmes.  This information will only be collected where necessary Clear notices will be provided at the time we collect this information, stating what information is needed, and why.


Consent by email

On our website and when we collect any personal information, you will be given the option to opt-in to receive communications from us by email. Where you agree, we may send you information about our events, campaigning, membership, volunteering, products, fundraising and other activities. By providing personal data to us you consent to its use as described in this Privacy Policy.

By entering one of our competitions, taking part in an event and or a community-based project such as river clean ups you will generally be agreeing to receive mailings or emails from Canoe Trail for direct marketing and agreeing to this privacy policy.

If at any time you want to alter your preferences or request that we stop communicating with you please let us know by calling us on 07934 861692 or sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone and Mail

We do not carry out any mail out using postal services for marketing or other purposes.  If this changes in future then we will update this Privacy Policy and advise accordingly.

We do not outsource any telephone calling to other third party providers and will only contact you in relation to an existing booking or inquiry for future activities. On certain promotions and competitions where you have elected to receive a call or email in which case we will contact you from a member of our team by your preferred choice of communication.

How we will use legitimate Interest

If we contact you on the basis of legitimate interest, Canoe Trail will consider a legitimate interest impact assessment (LIA).  This will be shared and reviewed by senior management. Examples of how we may contact you under legitimate interest are: –

  • Providing booking forms and confirming details
  • Providing information relating to adventure activities inquiries

If at any time you want to alter your preferences or request that we stop communicating with you please let us know by calling us on 07934 861692 or sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

If you’re 16 or under


If you are aged under 16, please ensure you obtain your parent/guardian’s consent before sending any personal information to any website or to Canoe Trail.

We do have not activities for those under 16, unless they are booked by a parent or family member or as part of a youth programme with a designated partner such as Duke of Edinburgh, local schools or charities such as the YMCA.

We may ask your age when contacting you regarding a booking Prior to taking part in these activities, please ensure your parent or guardian has provided consent..

Please note that we will not knowingly accept online bookings from persons aged under 16 years.

We encourage you to be aware of the activities in which your children are participating, both offline and online. If your children voluntarily disclose information, this may encourage unsolicited messages. We suggest that you discourage your child from providing any information without your consent.

How we protect your information?

We use technical and corporate organisational safeguards to ensure that your personal information is secure. We limit access to information on a need-to-know basis and take appropriate measures to ensure that our people are aware that such information is only used in accordance with this Privacy Notice.

We undertake regular reviews of those who have access to information that we hold to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.

If you use your credit or debit card to donate to us, buy something or make a booking online, we pass your card details securely to our payment processing partners. We do this in accordance with industry standards and do not store the details on our website.

However, please be aware that there are always inherent risks in sending information by public networks or using public computers and we cannot 100% guarantee the security of data (including personal information) disclosed or transmitted over public networks.

Vulnerable circumstances

We understand that additional care may be needed when we collect and process the personal information of vulnerable supporters and volunteers. In recognition of this, we observe good practice guideline in our interactions with vulnerable people.

How long will we keep your information

We will keep your personal information in respect of financial transactions for as long as the law requires us to for tax or accounting purposes (which may be up to six years after a particular transaction).

If you request that we stop processing your personal information for the purpose of marketing we may in some instances need to add your details to a suppression file to enable us to comply with your request not to be contacted.

If you have participated in an event or challenge, been a voluntary, taken part in a project, we may keep and use your information to contact you for up to six years in line with this privacy policy.

In respect of other personal information, we will retain it for no longer than necessary for the purposes for which it was collected, taking into account guidance issued by the Information Commissioner’s Office.

Your rights to your personal information

Data protection legislation gives you the right to request access to personal information about you which is processed by Canoe Trail and to have any inaccuracies corrected.

You also have the right to ask us to erase your personal information, ask us to restrict our processing of your personal information or to object to our processing of your personal information.

If you wish to exercise these rights, please email

This email address is being protected from spambots. You need JavaScript enabled to view it.

and you will also need to provide copies of two separate identification documents, such as a passport, driving licence, or utility bill.

Please also provide any additional information that is relevant to the nature of your contact with us, as this will help us to locate your records.

You can send  the documents via post to: The Directors, Canoe Trail Ltd, 63-65 High Street, Stagsden, Bedford, MK43 8SG

Alternatively, email a copy of the form along with scans or photos of your two forms of identification to

This email address is being protected from spambots. You need JavaScript enabled to view it.

We will respond within 28 days, on receipt of your written request and copies of your identification documents. We reserve the right to charge a fee to process the request.

Storing your information

Information which you submit to us is sent to computers located on our web hosting company Dreamhost, other third party booking and online store services will have your data stored in an encrypted format. 

This is necessary in order to process the information and to send you the information you have requested.

Information submitted by you may be transferred by us to other reputable third party organisations as referred to in this Policy. This will be done in accordance with guidance issued by the Information Commissioner’s Office.

Any personal information you supply to us will not be retained for longer than necessary.

Any electronic information is stored on password protected machines and via online hosting services.

Other websites

Our websites contains hyperlinks to some other websites. This Privacy Policy only applies to this website so when you link to other websites you should read their own privacy policies.

Please let us know if a link is not working 

This email address is being protected from spambots. You need JavaScript enabled to view it.


In purchasing goods or services from Canoe Trail, you are forming a contract with  Canoe Trail (agreeing to our terms and conditions),

Using our social media pages

While this statement covers our privacy practices and how we will use any information collected from our websites and social media pages, it doesn’t cover how providers of social media websites will use your information.

You should read the social media site’s privacy policies before adding any content to our social media pages. Make use of the social media site privacy settings and reporting mechanisms to control the way that your information is handled.

Posting content on our websites and social media pages

Remember that the internet provides instant worldwide access. Any information that you provide will be worldwide instantly.

We don’t moderate our websites. So, if you post comments about other people it’s not only your privacy that is at stake. Protect your friends’ privacy and reputations. Be careful about uploading any content that may show you or your friends in compromising situations and be aware that other users may abuse the content you have provided.

Please don’t provide information about yourself or other people unless you’re sure you and they are happy to have it made public. In particular, don’t provide any information about others without their consent where that information might identify them, such as:-

  • Names
  • Tagged photos
  • Location

Under no circumstances make public other peoples’ home address, email addresses or contact numbers.


We have security measures in place to attempt to protect against the loss, misuse and alteration of personal information under our control. Whilst we can’t ensure or guarantee that loss, misuse or alteration of information won’t occur, we’ll use standard industry methods to prevent this.

Unfortunately, the transmission of information across the internet isn’t completely secure and whilst we do our best to try to protect the security of your information, we can’t ensure or guarantee that loss, misuse or alteration of information won’t occur whilst you or we are transferring this information.

Where you or we have provided a password enabling you to access parts of our websites or use our services, it’s your responsibility to keep this password confidential. Please don’t share your password with anyone.

Cookies and how they benefit you


Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you’d expect
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Continuously improve our website for you
  • Make our marketing more efficient

Granting us permission to use cookies

If the settings on your browser that you are using to view this website are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

How long do cookies last

When a web server sends a cookie, it asks your browser to keep that particular cookie until a certain date and time. These dates can be:

  • Some date in the future – Might be a few minutes or a few hours from

now (to track something like your shopping cart in an online store).

The cookie might expire many years in the future, to keep track of your

browser for a long time

  • When you close your browser – Called a session cookie, the next time

you start your browser these will have vanished

  • Some date in the past – This is how the server asks a browser to remove

a previously-stored cookie

Our own cookies

We use cookies to make our website work including:

  • Remembering if you have accepted our terms and conditions
  • Remembering if we have already asked you certain questions

There is no way to prevent these cookies being set other than to not use our site.

Site improvement cookies

We sometimes test new designs or site features on our sites. We may do this by showing slightly different versions of our websites to different people and anonymously monitoring how our site visitors respond to these different versions.

Ultimately this helps us to offer you a better website experience.

Anonymous visitor statistics cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using, how long they spend on the site, what page they look at, etc. This helps us to continuously improve our website. These analytics programs also tell us, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before, helping us to develop our services for you. Our site uses the following analytics programmes:

Google Analytics

Advertising or Targeting cookies


These types of cookies are used to deliver adverts which will be more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Targeting or advertising cookies will often be linked to site functionality provided by the other organisation.

We use ‘Advertising’ cookies on Canoe Trail websites to:

  • Link to social networks, like Facebook, who may use information to

provide targeted advertising to you on other websites

  • Used to identify that you have visited Canoe Trail

website, to show you relevant adverts from us

  • Provide advertising networks with information on your visit so that

they can present you with adverts that you may be interested in


Third party functions


Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following third part functions which use cookies:


Disabling these cookies will likely break the functions offered by these third parties

Turning Cookies off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so, however, will likely limit the functionality of ours and a large proportion of the world’s websites as cookies are a standard part of most modern websites.

It may be that your concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.

How to make a complaint or raise a concern

If you would like more information, or have any questions about this Privacy Notice, to make a formal complaint about our approach to data protection or raise privacy concerns please contact us:

  • by telephone: 07934 861692
  • or by email
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • or by post: Directors, Canoe Trail, 63-65 High Street, Stagsden, Bedford, MK43 8SG


If you would like to make a complaint in relation to how we have handled your personal information, please follow our complaints procedure. If you are not happy with the response you receive, then you can raise your concern with:

  • Information Commissioner’s Office
  • Wycliffe House
  • Water Lane
  • Wilmslow
  • Cheshire
  • SK9 5AF

Alternatively, you can visit their website.

Changes to our Policy


Our Privacy Policy may change from time to time, so please check this page occasionally to see if we have included any updates or changes, and that you are happy with them.

(Last updated: 22/04/2022



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